Top 5 Social Apps on Android in Kenya, Q4 2024

In the fourth quarter of 2024, the Android social app landscape in Kenya saw significant activity. Here's a breakdown of the top-performing apps based on data from Sensor Tower.

Facebook Lite witnessed a notable increase in weekly downloads, starting at approximately 50.6K and peaking at 141.3K in mid-December. The app maintained a strong user base with weekly active users fluctuating slightly but ending the quarter at around 2.2M.

TikTok Lite - Save Data & Fast showed a consistent rise in weekly downloads, starting from 71.9K and hitting 115.4K by the end of December. Weekly revenue also saw a steady climb, reaching $443 in early December. The app's active user count remained robust, closing the quarter at nearly 2.9M.

Instagram Lite experienced a peak in downloads in early November with 123.5K, before tapering off towards the end of the quarter. The active user base grew steadily, ending December with over 526K users.

TikTok - Videos, Shop & LIVE had a stable revenue stream, peaking at about $14.8K in late November. Weekly downloads varied, with a high of 97.9K in early December. The app maintained a strong active user base, closing the quarter with approximately 4.7M users.

Finally, Facebook held a steady download rate, increasing from 31.7K to 57K throughout the quarter. Revenue showed minor fluctuations, peaking at $1.4K in late November. The active user count remained high, ending the quarter with 4.6M users.

For more detailed insights and analysis, visit Sensor Tower.